Posts

tracking hotel visuals

What to Look for in a Visual Content Management System (Part 3/5)

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In recent weeks we’ve highlighted how scoring and tagging of visuals within a visual content management system (CMS) can benefit hotels. The third part of our series will discuss tracking hotel visuals and how it can help you audit your…

Further Evidence that Video is Taking Over the Digital Marketing World

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Video is rapidly becoming the most popular way of marketing to consumers. It presents a great opportunity for hoteliers, who can utilize it to show off their property’s rooms, pools, gyms, surrounding areas and more. Using video on your…

3 Ways to Take Your Visuals From Ordinary to Extraordinary

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As you can tell by now, we're in the business of making your hotel look great. In order to attract travelers, you have to show off your property. Why? It provides travelers with a sneak peak into their vacation and the amenities that your hotel…

5 Visual Content Tips for Better Engagement

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Nowadays it's hard to keep customers engaged and focused on a particular hotel property. We live in a world of nearly endless choices. Want to increase engagement on your brand's page? Provide visual content! Words are not enough to keep customers…

10 Content Marketing Tips for Your Hotel

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A strategic content marketing plan is essential in order to properly promote your hotel property and retain customers. If you're looking for a marketing boost try these 10 content marketing tips that will increase engagement, bookings and customer…

3 Reasons Your Brand Needs User Generated Content Now

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User generated content has impacted the way consumers research and book travel. Content such as photos, blogs, reviews and videos have proven to be extremely influential in the booking process. UGC can inspire consumers where to book their…

How to Utilize Visual Content on Twitter

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Social media provides numerous opportunities for hotel brands. Hotels that utilize social media increase their brand awareness, improve customer engagement and see a rise in bookings. Some hotels have taken note and are now providing followers…

How Mobile Redefined Consumer Booking Habits

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Booking a hotel has evolved from walking into a brick and mortar travel agency to booking a room moments before you walk in the hotel lobby. Technology has given consumers the option to purchase what they want, when they want it. With the…

Why Instagram is the Best Social Media Platform for Hotels

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Social media can be a daunting task for hoteliers trying to convince consumers to book at their hotel. Which platform will capture the best engagement? What should I post, a photo or a video? And how often do I need to post? The beauty of…

5 Reasons Why Pinterest is Essential to Hotel Brands

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Over the past 5 years, Pinterest has evolved from a website where users share, collect and store visuals (What a great idea!) into a platform that businesses and brands can utilize. Pinterest is becoming essential to travel and hospitality brands…