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Hotel Marketing Secrets for Higher OTA Scores

Hotel Marketing Secrets for Higher OTA Scores

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Hotel Marketing Secrets for High Ranking OTA Scores Hotel marketing counts on high ranking OTA scores to help boost their business by driving traffic to their websites and increasing bookings. In order to achieve high ranking OTA scores, hotels…

Optimize Visuals and Boost Your OTA Rankings

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Increase Your OTA Rankings with Optimized Visuals In the past, travelers simply called a hotel directly or found the hotel website online to make a booking. These days, OTAs are the first choice for many travelers when it comes to searching…

6 Technology Trends Affecting the Hotel Industry

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6 Technology Trends Affecting the Hotel Industry The hotel industry has evolved in recent years thanks to improvements and advances in technology. From mobile check-in, streaming devices that allow guests to view content from their computers…
How Boutique Hotels are Cleaning Up Their Visual Content

How Boutique Hotels are Cleaning Up Their Visual Content

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Using Boutique Hotel Marketing and Visuals to get Noticed Boutique hotel marketing efforts that focus on visual content attract more guests and entice them to stay at the property. Hotel visuals can range from photos of the hotel lobby to the…
Vacation Rental Hosts Compete On New Reality Show

Vacation Rental Hosts Compete On New Reality Show

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Vacation Rental Hosts Compete on New Reality Show It seems like there is a reality TV show about almost any subject that can be imagined and this includes the vacation rental industry. The name of the show is “Instant Hotel” and it is available…
Hotel Photo Management & Distribution Channels are Changing

Hotel Photo Management & Distribution Channels are Changing

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Hotel Photo Management & Distribution Channels are Changing In the past, hotel photo management was easier because potential guests mainly went to hotel websites to view information about the property. In addition, visual assets were mainly…
Hotel Reputation is Everything and So is your Visual Content

Hotel Reputation is Everything and So is your Visual Content

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Hotel Reputation is Everything and So is your Visual Content Your hotel reputation goes hand in hand with your visual content. The purpose of visual content is more than simply getting the attention of potential guests. It’s also about appealing…
Hotel Reputation is Everything and So is your Visual Content

How Hotel Image Management is Changing

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How Hotel Image Management is Changing Images tell a story which makes hotel image management an important, and sometimes overlooked, aspect of hotel marketing efforts.  The images should make guests feel like they are welcome as well as brand…
How Vacation Rentals Attract Guests with Visual Storytelling

How Vacation Rentals Attract Guests with Visual Storytelling

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How Vacation Rentals Attract Guests with Visual Storytelling The competition to attract guests for vacation rentals is fierce as consumers have a variety of options when picking a destination. Visual storytelling plays a large role in getting…
Six Things Hoteliers Can Do to Boost Online Hotel ROI

Six Things Hoteliers Can Do to Boost Online Hotel ROI

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Six Things Hoteliers Can Do to Boost Online Hotel ROI No matter how much success a hotel has attracting guests, there is always a need to increase online hotel ROI to earn back the time and money spent on hotel marketing. Here are six steps…