Tag Archives: Digital Marketing

Why Personalization for Hotels Matters

With the amount of data that hotels are receiving, it should come as no surprised how popular personalization for hotels has become over the past few years. Personalization isn’t a new phenomenon.  With technology it has become easier than ever to provide guests with an experience that is more tailored to their wants and needs. Travelers … Continue reading Why Personalization for Hotels Matters

stack of photos

What to Look for in a Visual Content Management System (Part 4/5)

So far, our series has covered scoring, tagging and tracking within a visual CMS. The fourth part of our series will focus on the importance of delivering  the correct specs for hotel visuals to all the channels. Delivering Correct Specs for Hotel Visuals How do you deliver the correct specs for hotel visuals to the … Continue reading What to Look for in a Visual Content Management System (Part 4/5)

tagging of hotel visuals

What to Look for in a Visual Content Management System (Part 2/5)

Last week, we began discussing what travel suppliers should be looking for in a visual content management system (CMS). Our first criteria was scoring of visuals.  Scoring helps travel marketers audit their visuals for optimal distribution across the web. We will now focus on tagging of hotel visuals and how it can benefit your property. … Continue reading What to Look for in a Visual Content Management System (Part 2/5)

What to Look for in a Visual Content Management System (Part 1/5)

Have you heard of scoring hotel images ? Are you a large hotel group looking to simplify your image distribution or a small, independent hotel looking to extend the reach of their marketing? Certainly, a dynamic visual content management system (CMS) is what you need. Implementing a system like this will improve workflows on your side … Continue reading What to Look for in a Visual Content Management System (Part 1/5)

LinkedIn logo

Drive Bookings via LinkedIn

We already know that social platforms like Facebook, Instagram and Snapchat are a great way to reach your desired audience and drive bookings. Although different from other social channels, most don’t realize that you can drive bookings via LinkedIn. It allows users to connect with other professionals and create business networks.  This makes it an … Continue reading Drive Bookings via LinkedIn

Tips to Optimize Your Hotel’s Google My Business Page

Having an up-to-date, informative and visually appealing Google My Business page is important when driving consumers to your brand.com site. It can be the deciding factor between whether they click to your site, search for another hotel or visit an OTA. This page is free and is often the first impression your property has on … Continue reading Tips to Optimize Your Hotel’s Google My Business Page

The Effectiveness of Travel Ads

According to research from Phocuswright, 71% of U.S. travelers recalled seeing an ad online when planning their last trip. This proves that making an impression via ads online is important for travel brands to stand out from their competition and increase their booking conversion. Here is some insight from “The Travel Marketer’s Guide to the … Continue reading The Effectiveness of Travel Ads

7 Stats on Metasearch and Its Role in Hotel Marketing

Metasearch has seen tremendous growth in the last year and will continue to play a pivotal role in hotel marketing in 2018. Travel advertising company, Koddi, recently did a survey involving digital marketers from a variety of different types of travel companies. Here are some interesting statistics they have released regarding travel metasearch: 1. Marketers … Continue reading 7 Stats on Metasearch and Its Role in Hotel Marketing

Benefits of Having a Hotel Blog

A hotel blog is a great way to promote your property and engage travelers. It can be used to strengthen other areas of your marketing strategy and increase your hotel’s visibility online, leading to increased bookings. A few benefits of having a hotel blog include: •A way to communicate with guests and convey information Hotel … Continue reading Benefits of Having a Hotel Blog

5 Stats on Mobile Traveler Behavior

The use of mobile devices in relation to travel is growing from the research/planning/booking stage all the way to the trip itself. New data from AppLift and Priori Data tells us just how much mobile is shaping the travel industry. This data further confirms that hotel marketers must have a strong mobile strategy and presence. … Continue reading 5 Stats on Mobile Traveler Behavior