Posts

Hotels Get More Direct Bookings with Online Travel Agencies
Content Curation, Digital Asset Management, Hotel Marketing, OTAs, Visual ContentAccording to new research published by Infrata, up to 35% of hotel bookings are a result of travelers discovering the hotel on a third party site and then visiting the hotel to book directly. Furthermore, Google found that over half of all travelers…

Leverage your Hotel's Visuals and Create Direct Bookings
Hotel Marketing, Visual ContentManaging ways to create hotel direct bookings isn't always easy, as people’s desires for what they want in a hotel always vary. Close monitoring and understanding of your target audience is extremely important to know what the majority are…

4 Reasons to Implement a Chatbot on Your Hotel Website
Book Direct, Hotel Marketing, Latest-Greatest, Personalization, Social, Travel Technology
Hotel chatbots are gaining popularity as they serve a number of purposes and simplify processes for both the hotel and guest. If you are considering or are on the fence about implementing a chatbot on your website, read further to learn…

How to Win Back Bookings from OTAs
Book Direct, Hotel Marketing, OTAs
Hotels across the world are looking to reduce their dependence on OTAs and get coveted direct bookings from travelers. While it is beneficial for hotels to use OTAs and not cut them out entirely, there are a few things they can consider…

Enticing Travelers to Book Direct with Special Offers
Content Curation, Hotel Marketing, Latest-Greatest, Personalization, Travel Trends
Conversion rates for users who visited a special offers page on a hotel website are over 3x that of users who did not visit a special offers page (NetAffinity.) Therefore, having a special offers page that is up to date and eye-catching…

Mistakes to Avoid On Your Hotel's Website
Hotel Marketing
Following up from last week’s post that highlights what makes a positive user experience on travel websites, this article will look further into what mistakes brands should watch for on their websites. When designing, or revamping your…

Tips for a Strong Hotel Mobile App
Hotel Marketing, Latest-Greatest, Mobile, Travel Trends
The mobile hotel booking rate is (and has been) increasing across the globe. In addition to investing in a mobile-friendly website, hoteliers should also consider offering mobile apps. Apps can extend your brand recognition and increase…

Increasing Booking Conversion with a Call-to-Action
Hotel Marketing
An effective call-to-action is crucial in getting online consumers to do what you want to them do. This is especially true when getting travelers to book a room at your property via your hotel website. The following tips will help you to…

How Can Direct Bookings Benefit Hotels and OTAs?
Hotel Marketing, Latest-Greatest, OTAs, Travel Trends
In a recent article published by Skift, direct booking is examined in a way that can be mutually beneficial for both hotels and OTAs. The article discusses how shifting hotel bookings to their own brand websites is not only a good thing…

7 Statistics on the Value of Hotel Loyalty Programs
Hotel Marketing, Latest-Greatest, Travel TrendsBooking direct has been a hot topic in recent months and more and more hotels have been adjusting their loyalty programs to entice travelers. There is an argument for using OTAs to essentially do the work for you to get consumers to book the…