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Hotels Get More Direct Bookings with Online Travel Agencies

Hotels Get More Direct Bookings with Online Travel Agencies

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According to new research published by Infrata, up to 35% of hotel bookings are a result of travelers discovering the hotel on a third party site and then visiting the hotel to book directly. Furthermore, Google found that over half of all travelers…

Leverage your Hotel's Visuals and Create Direct Bookings

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Managing ways to create hotel direct bookings isn't always easy, as people’s desires for what they want in a hotel always vary.  Close monitoring and understanding of your target audience is extremely important to know what the majority are…

4 Reasons to Implement a Chatbot on Your Hotel Website

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Hotel chatbots are gaining popularity as they serve a number of purposes and simplify processes for both the hotel and guest. If you are considering or are on the fence about implementing a chatbot on your website, read further to learn…
direct hotel bookings

How to Win Back Bookings from OTAs

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Hotels across the world are looking to reduce their dependence on OTAs and get coveted direct bookings from travelers. While it is beneficial for hotels to use OTAs and not cut them out entirely, there are a few things they can consider…

Enticing Travelers to Book Direct with Special Offers

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Conversion rates for users who visited a special offers page on a hotel website are over 3x that of users who did not visit a special offers page (NetAffinity.) Therefore, having a special offers page that is up to date and eye-catching…

Mistakes to Avoid On Your Hotel's Website

Following up from last week’s post that highlights what makes a positive user experience on travel websites, this article will look further into what mistakes brands should watch for on their websites. When designing, or revamping your…

Tips for a Strong Hotel Mobile App

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The mobile hotel booking rate is (and has been) increasing across the globe. In addition to investing in a mobile-friendly website, hoteliers should also consider offering mobile apps. Apps can extend your brand recognition and increase…

Increasing Booking Conversion with a Call-to-Action

An effective call-to-action is crucial in getting online consumers to do what you want to them do. This is especially true when getting travelers to book a room at your property via your hotel website. The following tips will help you to…

How Can Direct Bookings Benefit Hotels and OTAs?

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In a recent article published by Skift, direct booking is examined in a way that can be mutually beneficial for both hotels and OTAs. The article discusses how shifting hotel bookings to their own brand websites is not only a good thing…

7 Statistics on the Value of Hotel Loyalty Programs

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Booking direct has been a hot topic in recent months and more and more hotels have been adjusting their loyalty programs to entice travelers. There is an argument for using OTAs to essentially do the work for you to get consumers to book the…