Posts

stack of photos

What to Look for in a Visual Content Management System (Part 4/5)

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So far, our series has covered scoring, tagging and tracking within a visual CMS. The fourth part of our series will focus on the importance of delivering  the correct specs for hotel visuals to all the channels. Delivering Correct Specs…
tracking hotel visuals

What to Look for in a Visual Content Management System (Part 3/5)

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In recent weeks we’ve highlighted how scoring and tagging of visuals within a visual content management system (CMS) can benefit hotels. The third part of our series will discuss tracking hotel visuals and how it can help you audit your…
tagging of hotel visuals

What to Look for in a Visual Content Management System (Part 2/5)

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Last week, we began discussing what travel suppliers should be looking for in a visual content management system (CMS). Our first criteria was scoring of visuals.  Scoring helps travel marketers audit their visuals for optimal distribution…

Simplified Visual Management and Distribution with New ICE CMS

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We at IcePortal have just launched the long-awaited new graphical user interface (GUI) of our visual content management system (CMS.) Hotels, resorts and other travel supplier partners are now being trained in the new system to more effectively…

Consumer Data in the Travel Industry

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Utilizing consumer data in your hotel marketing efforts is a great way to understand your audience and what they are looking for when planning a trip. Taking this data and building consumer personas narrows down what specific things travelers…

How to Build and Utilize Consumer Personas

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Personalizing content based off of customer personas has become an important tactic when converting consumers online, especially those browsing travel. According to DemandGen Report, leads who are shown personalized content produce a 20%…

How to Represent your Property Throughout All Points of Attribution

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There are several points of attribution that influence consumers throughout the travel booking process. Ultimately, 51% of consumers book hotel rooms directly (Expedia: A Roadmap to Traveler Attribution,) however, this number is not quite…

How the Quality of Your Visuals Directly Affects Your Bookings

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There are numerous moving parts and points of attribution when it comes to a traveler’s decision to book a hotel. Advertising campaigns, reviews, past experience, friends, family, social media and a plethora of other factors can influence…

10 Statistics That Prove Visual Content is King

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Visuals are vital in the hospitality industry. We are visual beings and potential guests want to be enticed by your property. Visuals can inspire the dream stage of travel, inspiring consumers to travel to new places. Spark their inspiration…

The 3 Best Types of Visual Content for Your Hotel

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The other day I learned a shocking statistic from a Phocuswright study that 73% of TripAdvisor visitors rely on  images to make a booking decision, that's almost 3 our of 4 travelers! If you're not investing in visuals then you're leaving money…