Posts

Promoting Your Hotel with Facebook Video

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Video marketing is rising in popularity across most industries, especially the travel and hospitality industry. To be specific, 65% of travelers use video when thinking about taking a trip (Think with Google). Travel video content is consumed…

How to “Up” Your Hotel’s Facebook Game

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As of March 2017, Facebook had 1.94 billion monthly active users and 1.28 billion daily active users. With numbers like these, it’s a no-brainer that this is a perfect place to promote your hotel online. However, many hotel marketers are…

Incorporating Your Media Gallery into Facebook

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Hotels using IcePortal’s Media Gallery now have an additional option to incorporate this feature into their Facebook pages. Since visuals play such a key role in trip planning, displaying images on Facebook is crucial in converting those…

How to Encourage and Leverage User Generated Content

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Employing user-generated content is a fantastic way to engage consumers and promote your brand. A study done by Bazaarvoice revealed that 51% of American consumers trust user generated content over content produced by a company (websites,…

5 Social Media Post Ideas to Market Your Hotel

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A strong social media presence can go a long way to attract and persuade travelers to book a stay at your hotel. An astonishing 1.7 billion people worldwide use social networks (Statista.com,) creating a significant opportunity to draw in…

5 Social Media Tips for Hoteliers

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Social media is no longer a buzzword, it has become a staple in most Brand's marketing strategies and for good reason. Social media increases brand awareness, improves brand loyalty, and provides a high conversion rate. Social media also allows…

What Instagram's New 'Shop Now' Button Means For Travel

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Last Tuesday, Instagram announced that users will be able to purchase items directly from the social media app via a Shop Now button. This is great news for the travel industry as social media sites increase brand awareness and allows consumers…

5 Technology Trends That Revamped the Travel Industry

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It's safe to say that technology has impacted the travel industry. Technology has made it easier for consumers and hoteliers to plan, book and manage travel. This year is already off to a promising start for travel technology, we're witnessing…

Why is visual content important in your online marketing strategy?

It is a known fact that todays users are less willing to sit down and spend any time reading through a hotels’ room accommodation description. The reality is that rather than describing the clear-water beaches of the Caribbean while you sip…

Social media. Are you doing it right? Common Hotel Mistakes

Social media brought a totally new way to interact. Even being an online platform, it is still intimate and direct. In this game, user’s expectations are extremely high. Hoteliers must think wisely and quickly to keep up with comments and…