Posts

Airbnb Digital Storytelling & Sharing Economy Changed Tourism
BnB, Digital Asset Management, Digital Content, Hotel Management, Hotel Marketing, Vacation rentals, Visual ContentAirbnb Digital Storytelling & Sharing Economy Changed Tourism
Thanks to the online community marketplace known as Airbnb, the phenomenon known as “the sharing economy” has impacted the way Americans travel and see the country. Digital storytelling…

How Visual Content Helps Hostels Grab Their Piece of the Pie
Digital Asset Management, Digital Content, Hotel Management, Hotel Marketing, Visual ContentHow Visual Content Helps Hostels Grab Their Piece of the Pie
The first impression a hostel makes on guests goes a long way towards earning the repeat business of travelers. Hostels are well-known as inexpensive lodging choices, so these businesses…

Boutique Hotels are Making a Comeback with Visual Experience
Digital Asset Management, Digital Content, Hotel Management, Hotel Marketing, Visual ContentBoutique Hotels are Making a Comeback with Visual Experience
Boutique hotels are making a comeback as guests enjoy their design, style and overall visual experience. One of the biggest aspects of the boutique hotel experience is the fact that…

How to Lose Customers with Vacation Rental and Hotel Photos
Digital Asset Management, Digital Content, Hotel Management, Hotel Marketing, Visual ContentHow to Lose Customers with Vacation Rental and Hotel Photos
The more photos you have the better, right? That’s not always the case. In fact, if you post more photos just for the sake of having more photos, you could actually be losing customers!…

The Secret of Big Hotel Chains Visual Content Management
Digital Asset Management, Digital Content, Hotel Management, Hotel Marketing, Visual ContentThe Secret of Big Hotel Chains Visual Content Management
Curating tens of hundreds of thousands of hotel photos, videos and image 360s could be an insurmountable task for large hotels. How do they do it? They utilize a visual content management…

Protect Your Hotel Brand Image with IcePortals CMS
Digital Asset Management, Digital Content, Hotel Management, Hotel Marketing, Visual ContentProtect Your Hotel Brand Image with IcePortals CMS
The brand that a business projects might be the most important asset that the company possesses. The brand gives the image that the company wants to convey, and this includes any images of…

How to update Facebook with your high-quality hotel photos
Digital Asset Management, Digital Content, Hotel Management, Hotel Marketing, Visual ContentOur Facebook Service Makes Managing your Visuals Easier
It seems like almost everyone you know is on Facebook. The few people that are not on Facebook usually view posts that are shown to them by friends and family. Hotels use Facebook to promote…

Vacation Resorts Using Image Distribution to Protect Brand
Content Curation, Digital Asset Management, Hotel MarketingYour brand means everything to the success of your resort. With so many options available to consumers, if a resort doesn’t protect its brand, they’ll quickly find guests staying elsewhere. In the quest to protect your brand, image distribution…

Hotels Get More Direct Bookings with Online Travel Agencies
Content Curation, Digital Asset Management, Hotel Marketing, OTAs, Visual ContentAccording to new research published by Infrata, up to 35% of hotel bookings are a result of travelers discovering the hotel on a third party site and then visiting the hotel to book directly. Furthermore, Google found that over half of all travelers…

Google’s New Travel Tools: Visual Asset Management is Critical
OTAs, Travel Technology, Travel TrendsGoogle’s list of travel features keeps expanding with another addition that focuses on travel planning and hotel bookings. The update, Google's New Travel tools features a variety of features that allow you to quickly compare flight costs…