Tag Archives: HOTEL MARKETING

4 Reasons to Implement a Chatbot on Your Hotel Website

Hotel chatbots are gaining popularity as they serve a number of purposes and simplify processes for both the hotel and guest. If you are considering or are on the fence about implementing a chatbot on your website, read further to learn about how they can benefit your hotel: Added Customer Service Chatbots allow hotels to … Continue reading 4 Reasons to Implement a Chatbot on Your Hotel Website

Tips to Optimize Your Hotel’s Google My Business Page

Having an up-to-date, informative and visually appealing Google My Business page is important when driving consumers to your brand.com site. It can be the deciding factor between whether they click to your site, search for another hotel or visit an OTA. This page is free and is often the first impression your property has on … Continue reading Tips to Optimize Your Hotel’s Google My Business Page

5 Ways to Market Your Hotel During the Holidays

As the winter holidays approach, hotel marketers are looking for ways to incorporate them into their strategy to gain bookings. If you are looking for inspiration on how to set your hotel apart this holiday season, take a look at our suggestions that can help entice travelers to book. Be sure your visuals across the … Continue reading 5 Ways to Market Your Hotel During the Holidays

7 Stats on Metasearch and Its Role in Hotel Marketing

Metasearch has seen tremendous growth in the last year and will continue to play a pivotal role in hotel marketing in 2018. Travel advertising company, Koddi, recently did a survey involving digital marketers from a variety of different types of travel companies. Here are some interesting statistics they have released regarding travel metasearch: 1. Marketers … Continue reading 7 Stats on Metasearch and Its Role in Hotel Marketing

How to Win Back Bookings from OTAs

Hotels across the world are looking to reduce their dependence on OTAs and get coveted direct bookings from travelers. While it is beneficial for hotels to use OTAs and not cut them out entirely, there are a few things they can consider in order to boost direct bookings. • Retain guests that booked your hotel … Continue reading How to Win Back Bookings from OTAs

Travel Trends for 2018

As 2018 approaches, travel marketers must consider what will shape consumer travel decisions in order to properly prepare and be as successful as possible. Booking.com has combined customer insights from over 128 million guest reviews with research from 19,000 travelers from 26 countries worldwide to formulate travel predictions for the upcoming year. Here is a … Continue reading Travel Trends for 2018

5 Blog Topic Ideas for Hotels

As you may have read in our article “Benefits of Having a Hotel Blog,” a blog is a useful tool when marketing your property to travelers. It can be used in conjunction with your other marketing efforts and can help to increase bookings. If you are looking for inspiration for your hotel’s blog, here are … Continue reading 5 Blog Topic Ideas for Hotels

Six Things Hoteliers Should Do to Improve their OTA Content Score

When a consumer searches for a hotel on any online travel agency (OTA), the order in which hotels appear is determined by the OTA. The traveler is unaware that the ranking rewards some and punishes others, but, the order matters because consumers generally pick their hotel from the first two pages of their search results. … Continue reading Six Things Hoteliers Should Do to Improve their OTA Content Score

3 Marketing Tips for Independent Hotels

In order to stand out against large hotel groups, independent hotels need to market themselves in such a way that leverages their uniqueness and entices travelers to book. This requires them to understand their target audience and appeal them in numerous ways. Independent hotels should be sure to have these bases covered to get the … Continue reading 3 Marketing Tips for Independent Hotels

6 Stats on Digital Asset Management

As we discussed previously in our article “Why Managing your Hotel’s Digital Assets Saves Time and Money,” Digital Asset Management (DAM) solutions can significantly benefit hotels. This technology offers a way for brands to effectively organize, access, share and store their digital assets. It eliminates the cost of lost work, allows for collaboration and maintains … Continue reading 6 Stats on Digital Asset Management