Tag Archives: HOTEL MARKETING

Hotel Image Distribution is Critical for Protecting Your Brand

Protect Your Hotel Brand Image with ICE Portals CMS

Protect Your Hotel Brand Image with ICE Portals CMS The brand that a business projects might be the most important asset that the company possesses. The brand gives the image that the company wants to convey, and this includes any images of the hotel. The first step towards protecting your brand image is using ICE … Continue reading Protect Your Hotel Brand Image with ICE Portals CMS

Hotel Media Gallery for Facebook Offers Huge Benefits

How to update Facebook with your high-quality hotel photos

Our Facebook Service Makes Managing your Visuals Easier It seems like almost everyone you know is on Facebook. The few people that are not on Facebook usually view posts that are shown to them by friends and family. Hotels use Facebook to promote their services as well as share hotel photos on Facebook that showcase … Continue reading How to update Facebook with your high-quality hotel photos

Vacation Resorts Using Image Distribution to Protect Brand

Vacation Resorts Using Image Distribution to Protect Brand

Your brand means everything to the success of your resort. With so many options available to consumers, if a resort doesn’t protect its brand, they’ll quickly find guests staying elsewhere. In the quest to protect your brand, image distribution plays a giant role. Unfortunately, not all distribution channels have your best interests in mind. They … Continue reading Vacation Resorts Using Image Distribution to Protect Brand

Case Study: What Upgraded Visuals Can Do for Hospitality Companies

Overview CHOICE Hotels manually uploaded photos to Booking.com for all of their hotels. Managing images manually through Booking.com’s extranet is a time consuming and inefficient task, which does not allow for a consistent brand image. In summer of 2018 they contracted with ICE Portal (ICE) to help with the delivery of their hotel photos to … Continue reading Case Study: What Upgraded Visuals Can Do for Hospitality Companies

Hotels Get More Direct Bookings with Online Travel Agencies

Hotels Get More Direct Bookings with Online Travel Agencies

According to new research published by Infrata, up to 35% of hotel bookings are a result of travelers discovering the hotel on a third party site and then visiting the hotel to book directly. Furthermore, Google found that over half of all travelers will visit a hotel’s website after seeing it on an Online Travel … Continue reading Hotels Get More Direct Bookings with Online Travel Agencies

Google’s New Travel Tools: Visual Asset Management is Critical

Google’s New Travel Tools: Visual Asset Management is Critical

Google’s list of travel features keeps expanding with another addition that focuses on travel planning and hotel bookings. The update, Google’s New Travel tools features a variety of features that allow you to quickly compare flight costs around the holidays, which hotels are having deals, and what you can expect to find in the neighborhood … Continue reading Google’s New Travel Tools: Visual Asset Management is Critical

OTA photo requirements

How many Hotel images per Room are the OTAs requesting?

How many Hotel Images per Room are the OTAs requesting? According to a recent study done by Hotels.com, 60% of travelers rank bathroom photos as “very important”. With such a large portion of travelers showing interest in bathroom photos, Expedia Group has updated their photo guidelines, now requesting four hotel images per room type, one … Continue reading How many Hotel images per Room are the OTAs requesting?

Lifestyle-Hotels Storytelling With Hotel Image Management

Lifestyle-Hotels Storytelling With Hotel Image Management

Lifestyle hotels are back and growing faster than ever. In fact, lifestyle hotels grew by an impressive 7% in 2012 alone. Over the next few years, the demand continued to grow. In 2017, the sector grew over 11%. Bookings have continued to grow as well. Between November 2015 and October 2017, bookings at lifestyle hotels … Continue reading Lifestyle-Hotels Storytelling With Hotel Image Management

Why Hotel Media Management Is Critical For Boutique Hotels

Why Hotel Media Management Is Critical For Boutique Hotels

How many times have you stayed at a specific mainstream hotel because they have an ice maker? Probably none. Ice makers have become such commonplace in hotels that they are no longer a perk. They’re just expected to be there. But what if your boutique hotel truly has something unique? Something that sets you apart … Continue reading Why Hotel Media Management Is Critical For Boutique Hotels