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3 Spring Cleaning Tips for Your Hotel Marketing

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HOTEL MARKETING 101 Now that spring is will be here soon, what better time to “spring clean” your hotel marketing efforts? To kick off your hotel marketing spring cleaning, ensuring these three items are taken care of is a a great place…
The Secret of Big Hotel Chains Visual Content Management

The Secret of Big Hotel Chains Visual Content Management

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The Secret of Big Hotel Chains Visual Content Management Curating tens of hundreds of thousands of hotel photos, videos and image 360s could be an insurmountable task for large hotels. How do they do it? They utilize a visual content management…

Are Your Hotel Visuals Being Distributed Properly Across All GDS’?

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Hotel Photo Distribution on all GDSs (a How to) First of all, in order to increase hotel bookings on all global distribution systems, it is imperative for hoteliers that their hotels’ visuals are being displayed properly. When uploading…

Why Personalization for Hotels Matters

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With the amount of data that hotels are receiving, it should come as no surprised how popular personalization for hotels has become over the past few years. Personalization isn't a new phenomenon.  With technology it has become easier than…
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Ways Hotels are Embracing Millennials

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Smartphones usage is at the highest level ever. Millennials and Gen Xers are the culprits of consumption. The average mobile user picks up their cell phone 80 times a day.  Are you one of them?  How are hotels embracing millenials? What…
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What to Look for in a Visual Content Management System (Part 4/5)

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So far, our series has covered scoring, tagging and tracking within a visual CMS. The fourth part of our series will focus on the importance of delivering  the correct specs for hotel visuals to all the channels. Delivering Correct Specs…
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What to Look for in a Visual Content Management System (Part 3/5)

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In recent weeks we’ve highlighted how scoring and tagging of visuals within a visual content management system (CMS) can benefit hotels. The third part of our series will discuss tracking hotel visuals and how it can help you audit your…
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What to Look for in a Visual Content Management System (Part 2/5)

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Last week, we began discussing what travel suppliers should be looking for in a visual content management system (CMS). Our first criteria was scoring of visuals.  Scoring helps travel marketers audit their visuals for optimal distribution…

What to Look for in a Visual Content Management System (Part 1/5)

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Have you heard of scoring hotel images ? Are you a large hotel group looking to simplify your image distribution or a small, independent hotel looking to extend the reach of their marketing? Certainly, a dynamic visual content management…

Leverage your Hotel's Visuals and Create Direct Bookings

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Managing ways to create hotel direct bookings isn't always easy, as people’s desires for what they want in a hotel always vary.  Close monitoring and understanding of your target audience is extremely important to know what the majority are…