Tag Archives: hotel visuals

What to Look for in a Visual Content Management System (Part 4/5)

So far, our series has covered scoring, tagging and tracking within a visual CMS. The fourth part of our series will focus on the importance of having your visuals delivered to channels in the correct specs… In order for visuals to be delivered to distribution channels to best convert travelers online, they must be delivered … Continue reading What to Look for in a Visual Content Management System (Part 4/5)

What to Look for in a Visual Content Management System (Part 3/5)

In recent weeks we’ve highlighted how scoring and tagging of visuals within a visual content management system (CMS) can benefit hotels. The third part of our series will discuss tracking of visuals and how it can help you audit your content. Tracking In order to properly understand where your content is being delivered (or not … Continue reading What to Look for in a Visual Content Management System (Part 3/5)

What to Look for in a Visual Content Management System (Part 2/5)

Last week, we began discussing what travel suppliers should be looking for in a visual content management system (CMS). Our first criteria was scoring of visuals, which helps travel marketers audit their visuals for optimal distribution across the web. We will now focus on tagging of visuals and how it can benefit your property. Tagging … Continue reading What to Look for in a Visual Content Management System (Part 2/5)

What to Look for in a Visual Content Management System (Part 1/5)

Whether you are a large hotel group looking to simplify your image distribution or a small, independent hotel looking to extend the reach of their marketing – a dynamic visual content management system (CMS) is what you need. Implementing a system like this will improve workflows on your side and increase engagement and bookings online, … Continue reading What to Look for in a Visual Content Management System (Part 1/5)

3 Spring Cleaning Tips for Your Hotel Marketing

Now that spring is officially here, what better time to “spring clean” your hotel marketing efforts? Ensuring these three things are taken care of is a great way to kick off your hotel marketing spring cleaning and can help to generate more bookings online: 1. Audit your visuals across the web. Be sure that any … Continue reading 3 Spring Cleaning Tips for Your Hotel Marketing

8 Stats Proving VR is becoming a “Must” for Travel Brands

Travel marketers are constantly trying to gain an edge on their competitors by embracing new ideas and technology to promote their brand/service. Virtual reality (VR) has become a heavily-discussed topic as travel companies learn more about it and how they can use it to gain bookings. Research from YouVisit goes into more detail about how … Continue reading 8 Stats Proving VR is becoming a “Must” for Travel Brands

Case Study: What Upgraded Visuals Can Do for Hospitality Companies

Overview Since 2014, G6 Hospitality has been upgrading the visuals for their 1,400+ properties nationwide. They started with approximately 4,500 images averaging 800×600 pixels in size for all of their properties. That was an average of four photos per property. They increased the average number of photos to +30 per property, adding almost 45,000 high-resolution … Continue reading Case Study: What Upgraded Visuals Can Do for Hospitality Companies

How to Step Up Your Hotel’s Instagram Marketing

Instagram has been rapidly increasing in popularity over the past few years, with 800 million monthly users as of September 2017. If you have not yet figured it out, this is a crucial platform to use in your hotel marketing. Since images are one of the primary factors that influence travelers to book, Instagram is … Continue reading How to Step Up Your Hotel’s Instagram Marketing

The Effectiveness of Travel Ads

According to research from Phocuswright, 71% of U.S. travelers recalled seeing an ad online when planning their last trip. This proves that making an impression via ads online is important for travel brands to stand out from their competition and increase their booking conversion. Here is some insight from “The Travel Marketer’s Guide to the … Continue reading The Effectiveness of Travel Ads

5 Blog Topic Ideas for Hotels

As you may have read in our article “Benefits of Having a Hotel Blog,” a blog is a useful tool when marketing your property to travelers. It can be used in conjunction with your other marketing efforts and can help to increase bookings. If you are looking for inspiration for your hotel’s blog, here are … Continue reading 5 Blog Topic Ideas for Hotels