Tag Archives: hotel visuals

millennials smartphone

Ways Hotels are Embracing Millennials

Smartphones usage is at the highest level ever. Millennials and Gen Xers are the culprits of consumption. The average mobile user picks up their cell phone 80 times a day.  Are you one of them?  How are hotels embracing millenials? What other ways are hotels embracing millenials? Hotels are being creative in the way of attracting … Continue reading Ways Hotels are Embracing Millennials

stack of photos

What to Look for in a Visual Content Management System (Part 4/5)

So far, our series has covered scoring, tagging and tracking within a visual CMS. The fourth part of our series will focus on the importance of delivering  the correct specs for hotel visuals to all the channels. Delivering Correct Specs for Hotel Visuals How do you deliver the correct specs for hotel visuals to the … Continue reading What to Look for in a Visual Content Management System (Part 4/5)

tracking hotel visuals

What to Look for in a Visual Content Management System (Part 3/5)

In recent weeks we’ve highlighted how scoring and tagging of visuals within a visual content management system (CMS) can benefit hotels. The third part of our series will discuss tracking hotel visuals and how it can help you audit your content. Tracking Hotel Visuals In order to properly understand where your content is being delivered (or … Continue reading What to Look for in a Visual Content Management System (Part 3/5)

tagging of hotel visuals

What to Look for in a Visual Content Management System (Part 2/5)

Last week, we began discussing what travel suppliers should be looking for in a visual content management system (CMS). Our first criteria was scoring of visuals.  Scoring helps travel marketers audit their visuals for optimal distribution across the web. We will now focus on tagging of hotel visuals and how it can benefit your property. … Continue reading What to Look for in a Visual Content Management System (Part 2/5)

What to Look for in a Visual Content Management System (Part 1/5)

Have you heard of scoring hotel images ? Are you a large hotel group looking to simplify your image distribution or a small, independent hotel looking to extend the reach of their marketing? Certainly, a dynamic visual content management system (CMS) is what you need. Implementing a system like this will improve workflows on your side … Continue reading What to Look for in a Visual Content Management System (Part 1/5)

flower

3 Spring Cleaning Tips for Your Hotel Marketing

HOTEL MARKETING 101 Now that spring is officially here, what better time to “spring clean” your hotel marketing efforts? To kick off your hotel marketing spring cleaning, ensuring these three items are taken care of is a a great place to start. Plus, they can help to generate more bookings online. 1. Audit your visuals … Continue reading 3 Spring Cleaning Tips for Your Hotel Marketing

8 Stats Proving VR is becoming a “Must” for Travel Brands

Travel marketers are constantly trying to gain an edge on their competitors by embracing new ideas and technology to promote their brand/service. Virtual reality (VR) has become a heavily-discussed topic as travel companies learn more about it and how they can use it to gain bookings. Research from YouVisit goes into more detail about how … Continue reading 8 Stats Proving VR is becoming a “Must” for Travel Brands

G6 image count increase graph

Case Study: What Upgraded Visuals Can Do for Hospitality Companies

Case Study on Upgrading Hospitality Visuals Since 2014, G6 Hospitality with our assistance, has been upgrading  visuals for their 1,400+ properties nationwide. They started with approximately 4,500 images averaging 800×600 pixels in size for all of their properties. That was an average of four photos per property. They increased the average number of photos to +30 … Continue reading Case Study: What Upgraded Visuals Can Do for Hospitality Companies

How to Step Up Your Hotel’s Instagram Marketing

Instagram has been rapidly increasing in popularity over the past few years, with 800 million monthly users as of September 2017. If you have not yet figured it out, this is a crucial platform to use in your hotel marketing. Since images are one of the primary factors that influence travelers to book, your hotel’s … Continue reading How to Step Up Your Hotel’s Instagram Marketing

The Effectiveness of Travel Ads

According to research from Phocuswright, 71% of U.S. travelers recalled seeing an ad online when planning their last trip. This proves that making an impression via ads online is important for travel brands to stand out from their competition and increase their booking conversion. Here is some insight from “The Travel Marketer’s Guide to the … Continue reading The Effectiveness of Travel Ads