Posts

Don't we all want great hotel customer service?

Today I was trying to think about the last time I had good customer service… It took me a while to recall something worth remembering. Now that I think about it, I even remember finding myself surprised whenever I did get outstanding…

Why Personalization for Hotels Matters

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With the amount of data that hotels are receiving, it should come as no surprised how popular personalization for hotels has become over the past few years. Personalization isn't a new phenomenon.  With technology it has become easier than…
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Ways Hotels are Embracing Millennials

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Smartphones usage is at the highest level ever. Millennials and Gen Xers are the culprits of consumption. The average mobile user picks up their cell phone 80 times a day.  Are you one of them?  How are hotels embracing millenials? What…
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What to Look for in a Visual Content Management System (Part 4/5)

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So far, our series has covered scoring, tagging and tracking within a visual CMS. The fourth part of our series will focus on the importance of delivering  the correct specs for hotel visuals to all the channels. Delivering Correct Specs…
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What to Look for in a Visual Content Management System (Part 3/5)

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In recent weeks we’ve highlighted how scoring and tagging of visuals within a visual content management system (CMS) can benefit hotels. The third part of our series will discuss tracking hotel visuals and how it can help you audit your…
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What to Look for in a Visual Content Management System (Part 2/5)

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Last week, we began discussing what travel suppliers should be looking for in a visual content management system (CMS). Our first criteria was scoring of visuals.  Scoring helps travel marketers audit their visuals for optimal distribution…

What to Look for in a Visual Content Management System (Part 1/5)

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Have you heard of scoring hotel images ? Are you a large hotel group looking to simplify your image distribution or a small, independent hotel looking to extend the reach of their marketing? Certainly, a dynamic visual content management…

A 7-Step Quality Audit for Your Hotel Visuals

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Today’s hotel booking landscape is as competitive and cut-throat as ever, making it an absolute necessity for hotel marketers to cover all of their bases on the web. One of the most important, if not THE most important factor in consumers…
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Case Study: What Upgraded Visuals Can Do for Hospitality Companies

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Case Study on Upgrading Hospitality Visuals Since 2014, G6 Hospitality with our assistance, has been upgrading  visuals for their 1,400+ properties nationwide. They started with approximately 4,500 images averaging 800x600 pixels in size…

Why Managing your Hotel’s Digital Assets Saves Time and Money

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According to Accenture Interactive, 50% of companies have more digital content that they can effectively manage. Hotel groups are not immune, and if they don’t get control of their assets, it’s going to cost a lot of time and money.…