Posts

Why Personalization for Hotels Matters

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With the amount of data that hotels are receiving, it should come as no surprised how popular personalization for hotels has become over the past few years. Personalization isn't a new phenomenon.  With technology it has become easier than…

6 Stats on Digital Asset Management

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As we discussed previously in our article “Why Managing your Hotel’s Digital Assets Saves Time and Money,” Digital Asset Management (DAM) solutions can significantly benefit hotels. This technology offers a way for brands to effectively…

Enticing Travelers to Book Direct with Special Offers

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Conversion rates for users who visited a special offers page on a hotel website are over 3x that of users who did not visit a special offers page (NetAffinity.) Therefore, having a special offers page that is up to date and eye-catching…

Further Evidence that Video is Taking Over the Digital Marketing World

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Video is rapidly becoming the most popular way of marketing to consumers. It presents a great opportunity for hoteliers, who can utilize it to show off their property’s rooms, pools, gyms, surrounding areas and more. Using video on your…

What Big Data Means for Hotel Visuals

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Today’s travelers are starting to expect a personalized experience throughout all stages of travel. As a matter of fact, 74% of consumers feel frustrated when website content is not personalized (Infosys.) This shows us that in the evolving…

How to Engage Your Guests Before, During and After Their Stay

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Guest experience starts from the moment a consumer begins planning a trip. Engaging them from the beginning and providing a seamless and pleasant experience will increase the chance that they come back and stay again, refer a friend or…

How Marriott is Using Snapchat Video Ads

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Advertising on Snapchat is not only a savvy way to reach a large audience, but also effective for appealing to the coveted millennial consumer. As of February 2017, Snapchat has 158 million daily active users (DMR.) Of those users, approximately…

Basic Landing Page Ideas for Hotels

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Using landing pages to promote your hotel is an effective way to generate marketing leads/provide insights about your audience and increase online booking conversion. The difference between a landing page and your hotel’s homepage is…

Most Popular Hotel Purchase Methods

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Recent data from Phocuswright's "Channel Optimization in Hospitality: Secrets of Data-Driven Hoteliers" white paper, done in conjunction with Sabre, gives useful information regarding where/how people book hotels in the U.S. Hoteliers can…
Scoring hotel images

Travelers’ Top Criteria for Choosing a Hotel

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The travelers’ path to booking a hotel is influenced by a plethora of criteria along the way. Sullivan and 20|20 Research recently put out a report, “Where They Go. Why They Stay.” that explores traveler decision-making. These are…