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8 Twitter Tips for Hotels

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Twitter is a great way to interact with guests staying at, or potentially staying at your property. It gives hotels the opportunity to market themselves and provide customer service all in one place, making it an important piece of your…

Marketing to Different Travel Personalities

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Travelers have all different types of motivations for travel. Once you determine a particular consumer’s travel personality type you can effectively market travel to them by considering their motives and preferences. Choice Hotels recently…

7 Statistics that Show the Value of a Strong Mobile Presence

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Having a mobile strategy to gain bookings is more important now than ever before. The growth in mobile travel booking can only be expected to continue to increase as more consumers are immersed in mobile sites and apps. The statistics below…

Things to Consider When Appealing to Millennial Travelers

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In comparison to other generations and their motivations for travel, Millennials are an anomaly in numerous ways. Social media, the desire for experiences rather than possessions and the difference of where they are in life compared to generations…

How to Represent your Property Throughout All Points of Attribution

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There are several points of attribution that influence consumers throughout the travel booking process. Ultimately, 51% of consumers book hotel rooms directly (Expedia: A Roadmap to Traveler Attribution,) however, this number is not quite…

Can Personalizing your Content Increase Bookings?

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In the process of converting lookers into bookers, personalization is fast becoming an important differentiator. According to a recent Mindtree study, 78% of travelers have bought online based on personalized promotions they have not bought…

5 Caribbean Hotels with Dazzling Visuals

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The hot temperatures and beautiful beaches of the Caribbean make the various islands a popular vacation destination. Also contributing to the allure are countless hotels with stunning views, pools, restaurants and more. What sets some hotels…

Best Social Channels to Promote Your Hotel Video

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In addition to using rich media to entice travelers on your website and other online travel sites, there is a multitude of social platforms that allow you to promote similar content. Here are a few of the best channels that you should be using…

5 Tips for Successful Email Marketing

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Email marketing campaigns are a great way to generate business when executed properly. Unfortunately, tons of companies risk losing subscribers as a result of poor email marketing techniques. The following tips will help you to produce emails…

How to Encourage and Leverage User Generated Content

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Employing user-generated content is a fantastic way to engage consumers and promote your brand. A study done by Bazaarvoice revealed that 51% of American consumers trust user generated content over content produced by a company (websites,…