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hotel marketing tips

3 Marketing Tips for Independent Hotels

In order to stand out against large hotel groups, independent hotels need to market themselves in such a way that leverages their uniqueness and entices travelers to book. This requires them to understand their target audience and appeal…

It's Time to Stop Fighting Against OTAs

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There are multiple blogs and articles acclaiming ways in which hoteliers can free themselves from OTAs and increase their own direct bookings. Even though most of the advice's seem wonderful, it is not how the real world works. Many hotels…

Visuals are not a priority? Why some hotels won’t read the memo.

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Humans are visually incentivized by bright-beautiful pictures and videos. You would think that most travel properties know this, but then you stumble onto a page with 7 low-resolution pictures of the same room taken in different angles. Do…