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Expedia’s 2018 Growth Still Targets International Travelers

Expedia’s 2018 Growth Still Targets International Travelers

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Expedia’s 2018 Growth Still Targets International Travelers Expedia ended 2018 showing business growth in the double digits. Their business grew in areas including bookings and revenue as well as adjusted net income and adjusted EDITDA over…
Hotels Get More Direct Bookings with Online Travel Agencies

Hotels Get More Direct Bookings with Online Travel Agencies

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According to new research published by Infrata, up to 35% of hotel bookings are a result of travelers discovering the hotel on a third party site and then visiting the hotel to book directly. Furthermore, Google found that over half of all travelers…

A 7-Step Quality Audit for Your Hotel Visuals

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Today’s hotel booking landscape is as competitive and cut-throat as ever, making it an absolute necessity for hotel marketers to cover all of their bases on the web. One of the most important, if not THE most important factor in consumers…

Benefits of Working with OTAs

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Benefits of OTAs It is no secret that hotels have been making a major push for travelers to book direct. Understandable, considering the high OTA commission fees.  Also, the fact that valuable customer information is often not passed to…
direct hotel bookings

How to Win Back Bookings from OTAs

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Hotels across the world are looking to reduce their dependence on OTAs and get coveted direct bookings from travelers. While it is beneficial for hotels to use OTAs and not cut them out entirely, there are a few things they can consider…

Six Things Hoteliers Should Do to Improve their OTA Content Score

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When a consumer searches for a hotel on any online travel agency (OTA), the order in which hotels appear is determined by the OTA content score. The traveler is unaware that the ranking rewards some and punishes others, but, the order matters…

What Influences OTA Content Score?

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Although a great deal of hotel brands are making a strong push for direct bookings, it is also important to convert OTA consumers. In order to be found/seen in OTA search results, your property will need to rank highly amongst other properties.…

How Can Direct Bookings Benefit Hotels and OTAs?

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In a recent article published by Skift, direct booking is examined in a way that can be mutually beneficial for both hotels and OTAs. The article discusses how shifting hotel bookings to their own brand websites is not only a good thing…

10 Reasons Travelers Book with OTAs Rather Than Direct

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Using an Online Travel Agency (OTA) to book a hotel room rather than booking directly with a hotel occurs for a number of different reasons. Since hoteliers want as many direct bookings as possible as to not lose a percentage to OTAs, these…

Things to Consider When Appealing to Millennial Travelers

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In comparison to other generations and their motivations for travel, Millennials are an anomaly in numerous ways. Social media, the desire for experiences rather than possessions and the difference of where they are in life compared to generations…