Posts

tagging of hotel visuals

What to Look for in a Visual Content Management System (Part 2/5)

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Last week, we began discussing what travel suppliers should be looking for in a visual content management system (CMS). Our first criteria was scoring of visuals.  Scoring helps travel marketers audit their visuals for optimal distribution…

How to Build and Utilize Consumer Personas

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Personalizing content based off of customer personas has become an important tactic when converting consumers online, especially those browsing travel. According to DemandGen Report, leads who are shown personalized content produce a 20%…

Content Curation to Increase Your Online Bookings

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Remember the days when you would walk into the corner travel agency and find racks and racks of brochures? Many brochures catered to the specific groups, like family travel or romance travel. More importantly, the travel agent knew you (for…

Curación de Contenido Para Incrementar sus Reservaciones En-Línea

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Recuerda los días en que usted entraba a la agencia de viajes de la esquina y encontraba bastidores y bastidores de folletos? Muchos folletos atendían a grupos específicos, como los viajes de familia o de romance. Más importante aún,…

IcePortal Updates

What We're Doing to Bring you Better Content Quality Content = Happy Channels Just having "content" won't cut it anymore. As the sale of travel on the web matures, channels are looking for opportunities to differentiate from the competition…

Actualizaciones sobre IcePortal

Lo que Estamos Haciendo para Ofrecerle un Mejor Contenido Contenido de Calidad = Redes Felices El solo hecho de tener "contenido" ya no basta. Mientras la venta de viajes en la red madura, los canales están buscando oportunidades para diferenciarse…

Hyper-personalization in Visual Content

In this market, hoteliers are forced to know who their customers are if they wish to get their attention. We have noticed that many hotels experience an increase of customers when pictures are properly segmented according to what they want to…

Hiper-personalización en el Contenido Visual

En este mercado, los hoteles están forzados a saber quiénes son sus consumidores si desean captar su atención. Hemos notado que muchos hoteles notan un incremento de clientes cuando sus fotos están propiamente segmentadas de acuerdo a lo…