Posts

5 Caribbean Hotels with Dazzling Visuals

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The hot temperatures and beautiful beaches of the Caribbean make the various islands a popular vacation destination. Also contributing to the allure are countless hotels with stunning views, pools, restaurants and more. What sets some hotels…

3 Ways to Take Your Visuals From Ordinary to Extraordinary

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As you can tell by now, we're in the business of making your hotel look great. In order to attract travelers, you have to show off your property. Why? It provides travelers with a sneak peak into their vacation and the amenities that your hotel…

Why You Can't Ignore the Power of Video

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Consumers love to watch videos, especially travelers. Why? Video is entertaining, informative and inspires.  If you want consumers to come to your property, create a video. YouTube data shows that travelers are spending more time watching…

3 Ways to Increase Consumer Engagement

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Is your hotel not reaching it's booking potential? Don't understand why your property isn't getting the attention it deserves? You could be missing the mark if you're marketing your property incorrectly. By not investing in visual and rich…

Quality and Quantity: Why Both Matter in Visual Content

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Marketing your hotel property is worth the time, effort and ROI if done correctly. While hoteliers think it could be practical to provide consumers with content that is more affordable by doing it themselves, nothing beats the quality of a…

5 Technology Trends That Revamped the Travel Industry

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It's safe to say that technology has impacted the travel industry. Technology has made it easier for consumers and hoteliers to plan, book and manage travel. This year is already off to a promising start for travel technology, we're witnessing…

Are Drones the Future of Travel Photography?

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In a short period of time,  unmanned aerial vehicles also known as drones have evolved from delivering your favorite Amazon purchases to your front door to creating viral travel videos on YouTube. With drones evolving and becoming available…

Visuals are not a priority? Why some hotels won’t read the memo.

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Humans are visually incentivized by bright-beautiful pictures and videos. You would think that most travel properties know this, but then you stumble onto a page with 7 low-resolution pictures of the same room taken in different angles. Do…

Happy 4th of July from Portál

Happy July 4th! Portál traveled all the way back to his native home to create this special video and wish all of you (the marketers, the suppliers, the supporters, the distributors and our friends) a very Happy Independence Day! May you…

Hyper-personalization in Visual Content

In this market, hoteliers are forced to know who their customers are if they wish to get their attention. We have noticed that many hotels experience an increase of customers when pictures are properly segmented according to what they want to…