Tag Archives: Rich Media

Why Managing your Hotel’s Digital Assets Saves Time and Money

According to Accenture Interactive, 50% of companies have more digital content that they can effectively manage. Hotel groups are not immune, and if they don’t get control of their assets, it’s going to cost a lot of time and money. Digital Asset Management (DAM) technology offers solutions for industries across the board, the travel and … Continue reading Why Managing your Hotel’s Digital Assets Saves Time and Money

Simplified Visual Management and Distribution with New ICE CMS

We at ICE Portal have just launched the long-awaited new graphical user interface (GUI) of our visual content management system (CMS.) Hotels, resorts and other travel supplier partners are now being trained in the new system to more effectively manage and distribute their photos, videos and 360-degree virtual tours. We believe that this transition will … Continue reading Simplified Visual Management and Distribution with New ICE CMS

Why You Should Be Using Instagram to Market Your Hotel

In the last few years, photo-sharing social media platform, Instagram, has skyrocketed in popularity. To be exact, Instagram’s user count hit 600 million users in December 2016, providing a huge network of consumers to be influenced and marketed to. This presents a great opportunity to hotel marketers to reach new guests and communicate with existing … Continue reading Why You Should Be Using Instagram to Market Your Hotel

Further Evidence that Video is Taking Over the Digital Marketing World

Video is rapidly becoming the most popular way of marketing to consumers. It presents a great opportunity for hoteliers, who can utilize it to show off their property’s rooms, pools, gyms, surrounding areas and more. Using video on your hotel website can increase direct bookings and delivering these videos to OTAs and GDSs can increase … Continue reading Further Evidence that Video is Taking Over the Digital Marketing World

6 Reasons to Use 360-degree Virtual Tours (Infographic)

Sources: InvisionStudio, YuMe, Aardvark360, Panomatics ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us … Continue reading 6 Reasons to Use 360-degree Virtual Tours (Infographic)

How Marriott is Using Snapchat Video Ads

Advertising on Snapchat is not only a savvy way to reach a large audience, but also effective for appealing to the coveted millennial consumer. As of February 2017, Snapchat has 158 million daily active users (DMR.) Of those users, approximately 86% are millennials (Statista.) These high volumes along with the increasing internet traffic coming from … Continue reading How Marriott is Using Snapchat Video Ads

5 Scandinavian Hotels with Alluring Visuals

After previous articles that examined stunning visuals from hotels in Mexico, the Caribbean, Europe and Asia, we now look at the Scandinavian countries. These five properties throughout Norway, Sweden and Denmark offer fascinating visuals that are sure to entice travelers from all over the world. 1. Gorvalns Slott, Jarfalla, Sweden While the photo pictured below … Continue reading 5 Scandinavian Hotels with Alluring Visuals

8 Stats on Travel Industry Use of Visual Assets

Visual assets are one of the top influences on online conversion, especially when talking about the travel industry. When it comes to selling travel online, consumers want to see what they are getting. The travel industry is well aware of this, as presented in the new report by The Hospitality Sales & Marketing Association (HSMAI,) … Continue reading 8 Stats on Travel Industry Use of Visual Assets

Are Your Hotel Visuals Being Distributed Properly Across All GDS’?

In order to increase hotel bookings on all global distribution systems, it is imperative for hoteliers that their hotels’ visuals are being displayed properly. When uploading your images for distribution, a number of steps can be taken to optimize your listing. Use the following checklist to make sure your hotel is accurately represented on the … Continue reading Are Your Hotel Visuals Being Distributed Properly Across All GDS’?