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facebook for hotels

Facebook for Hotels

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Over recent years, social media has become one of the most prominent channels consumers use to research travel. This requires hotels to have a robust presence across popular social platforms, especially a marketing plan for using Facebook…
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Ways Hotels are Embracing Millennials

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Smartphones usage is at the highest level ever. Millennials and Gen Xers are the culprits of consumption. The average mobile user picks up their cell phone 80 times a day.  Are you one of them?  How are hotels embracing millenials? What…

Promoting Your Hotel with Facebook Video

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Video marketing is rising in popularity across most industries, especially the travel and hospitality industry. To be specific, 65% of travelers use video when thinking about taking a trip (Think with Google). Travel video content is consumed…

How to Step Up Your Hotel’s Instagram Marketing

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Instagram has been rapidly increasing in popularity over the past few years, with 800 million monthly users as of September 2017. If you have not yet figured it out, this is a crucial platform to use in your hotel marketing. Since images…

Benefits of Having a Hotel Blog

A hotel blog is a great way to promote your property and engage travelers. It can be used to strengthen other areas of your marketing strategy and increase your hotel’s visibility online, leading to increased bookings. A few benefits of…

Why You Should Be Using Instagram to Market Your Hotel

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In the last few years, photo-sharing social media platform, Instagram, has skyrocketed in popularity. To be exact, Instagram’s user count hit 600 million users in December 2016, providing a huge network of consumers to be influenced and…

How to “Up” Your Hotel’s Facebook Game

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As of March 2017, Facebook had 1.94 billion monthly active users and 1.28 billion daily active users. With numbers like these, it’s a no-brainer that this is a perfect place to promote your hotel online. However, many hotel marketers are…

How Marriott is Using Snapchat Video Ads

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Advertising on Snapchat is not only a savvy way to reach a large audience, but also effective for appealing to the coveted millennial consumer. As of February 2017, Snapchat has 158 million daily active users (DMR.) Of those users, approximately…

What Facebook’s New City Guides Feature Means for Travel Marketers

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Those who have updated their mobile Facebook app since March 2 may or may not have noticed the new “City Guides” feature, listed among other features in the bottom right hamburger menu. This addition brings users to a page that displays…

Incorporating Your Media Gallery into Facebook

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Hotels using IcePortal’s Media Gallery now have an additional option to incorporate this feature into their Facebook pages. Since visuals play such a key role in trip planning, displaying images on Facebook is crucial in converting those…