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8 Statistics on Millennial Travel Trends

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The millennial demographic has companies in numerous industries adjusting their marketing strategies, including companies within the travel industry. Travel marketers hope to build brand loyalty with this younger age group now, focuing on…

Why Personalization for Hotels Matters

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With the amount of data that hotels are receiving, it should come as no surprised how popular personalization for hotels has become over the past few years. Personalization isn't a new phenomenon.  With technology it has become easier than…
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Ways Hotels are Embracing Millennials

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Smartphones usage is at the highest level ever. Millennials and Gen Xers are the culprits of consumption. The average mobile user picks up their cell phone 80 times a day.  Are you one of them?  How are hotels embracing millenials? What…
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2017 Holiday Travel Statistics (Infographic)

All data taken from AAA. IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us…

Traveler Technology Use Throughout All Stages of Travel

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Today’s travelers are increasingly using and relying on travel technology throughout all stages of their trip. From the planning phase, all the way to when they are at the destination.  The statistics below represent traveler attitude,…

Mistakes to Avoid On Your Hotel's Website

Following up from last week’s post that highlights what makes a positive user experience on travel websites, this article will look further into what mistakes brands should watch for on their websites. When designing, or revamping your…

What Makes a Positive User Experience in the Travel Industry?

When it comes to researching, planning and booking travel, a positive user experience (UX) is crucial in order to be competitive. Consumers’ perceptions, emotions and behaviors while interacting with your website or app will often make…

Why You Should Be Using Instagram to Market Your Hotel

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In the last few years, photo-sharing social media platform, Instagram, has skyrocketed in popularity. To be exact, Instagram’s user count hit 600 million users in December 2016, providing a huge network of consumers to be influenced and…

5 Stats Proving the Value of User-Generated Content

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User-Generated Content (UGC) has become a widely-used tactic in marketing across a plethora of industries, including travel and hospitality. If you’ve been thinking of incorporating UGC into your hotel marketing strategy, these statistics…

How to Engage Your Guests Before, During and After Their Stay

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Guest experience starts from the moment a consumer begins planning a trip. Engaging them from the beginning and providing a seamless and pleasant experience will increase the chance that they come back and stay again, refer a friend or…