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facebook for hotels

Facebook for Hotels

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Over recent years, social media has become one of the most prominent channels consumers use to research travel. This requires hotels to have a robust presence across popular social platforms, especially a marketing plan for using Facebook…

8 Statistics on Millennial Travel Trends

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The millennial demographic has companies in numerous industries adjusting their marketing strategies, including companies within the travel industry. Travel marketers hope to build brand loyalty with this younger age group now, focuing on…
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What to Look for in a Visual Content Management System (Part 4/5)

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So far, our series has covered scoring, tagging and tracking within a visual CMS. The fourth part of our series will focus on the importance of delivering  the correct specs for hotel visuals to all the channels. Delivering Correct Specs…
tagging of hotel visuals

What to Look for in a Visual Content Management System (Part 2/5)

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Last week, we began discussing what travel suppliers should be looking for in a visual content management system (CMS). Our first criteria was scoring of visuals.  Scoring helps travel marketers audit their visuals for optimal distribution…

What to Look for in a Visual Content Management System (Part 1/5)

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Have you heard of scoring hotel images ? Are you a large hotel group looking to simplify your image distribution or a small, independent hotel looking to extend the reach of their marketing? Certainly, a dynamic visual content management…

A 7-Step Quality Audit for Your Hotel Visuals

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Today’s hotel booking landscape is as competitive and cut-throat as ever, making it an absolute necessity for hotel marketers to cover all of their bases on the web. One of the most important, if not THE most important factor in consumers…

8 Stats Proving VR is becoming a “Must” for Travel Brands

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Travel marketers are constantly trying to gain an edge on their competitors by embracing new ideas and technology to promote their brand/service. Virtual reality (VR) has become a heavily-discussed topic as travel companies learn more about…
G6 image count increase graph

Case Study: What Upgraded Visuals Can Do for Hospitality Companies

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Case Study on Upgrading Hospitality Visuals Since 2014, G6 Hospitality with our assistance, has been upgrading  visuals for their 1,400+ properties nationwide. They started with approximately 4,500 images averaging 800x600 pixels in size…

How Are Consumers Affected by Travel Ads?

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The heavily competitive landscape in the travel industry makes it difficult for marketers to create hotel brand ads that appeal to and will convert travelers online. Recent research from Phocuswright and Bing tells us what content stands…

How Can Hotels Use Personalization to Attract and Retain Guests?

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Personalization is a major component in engaging today’s travelers. In fact, 69% of travelers are more loyal to a travel company that personalizes their experiences online and offline (Think with Google.) Consumer data presents hotels…