Posts

Why Personalization for Hotels Matters

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With the amount of data that hotels are receiving, it should come as no surprised how popular personalization for hotels has become over the past few years. Personalization isn't a new phenomenon.  With technology it has become easier than…
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Ways Hotels are Embracing Millennials

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Smartphones usage is at the highest level ever. Millennials and Gen Xers are the culprits of consumption. The average mobile user picks up their cell phone 80 times a day.  Are you one of them?  How are hotels embracing millenials? What…

Incorporating Your Media Gallery into Facebook

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Hotels using IcePortal’s Media Gallery now have an additional option to incorporate this feature into their Facebook pages. Since visuals play such a key role in trip planning, displaying images on Facebook is crucial in converting those…

Using Instagram to Market Your Hotel

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With 400 million active monthly users and an average of 80 million photos uploaded daily, Instagram has become a prominent channel for B2C marketing in a multitude of industries. It is especially effective in the travel industry as images…

The Time is Now to Attract Holiday Travelers

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The winter holidays are upon us. It’s crucial for hoteliers to make the most of the upcoming weeks in order to attract last minute travel bookers. Last year, half of all hotel stays over the holidays were booked after December 14 (Adara.com…

10 Statistics That Prove Visual Content is King

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Visuals are vital in the hospitality industry. We are visual beings and potential guests want to be enticed by your property. Visuals can inspire the dream stage of travel, inspiring consumers to travel to new places. Spark their inspiration…

3 Ways to Take Your Visuals From Ordinary to Extraordinary

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As you can tell by now, we're in the business of making your hotel look great. In order to attract travelers, you have to show off your property. Why? It provides travelers with a sneak peak into their vacation and the amenities that your hotel…

5 Social Media Tips for Hoteliers

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Social media is no longer a buzzword, it has become a staple in most Brand's marketing strategies and for good reason. Social media increases brand awareness, improves brand loyalty, and provides a high conversion rate. Social media also allows…

The 3 Best Types of Visual Content for Your Hotel

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The other day I learned a shocking statistic from a Phocuswright study that 73% of TripAdvisor visitors rely on  images to make a booking decision, that's almost 3 our of 4 travelers! If you're not investing in visuals then you're leaving money…

Why You Can't Ignore the Power of Video

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Consumers love to watch videos, especially travelers. Why? Video is entertaining, informative and inspires.  If you want consumers to come to your property, create a video. YouTube data shows that travelers are spending more time watching…