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5 Stats on Mobile Traveler Behavior

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The use of mobile devices in relation to travel is growing from the research/planning/booking stage all the way to the trip itself. New data from AppLift and Priori Data tells us just how much mobile is shaping the travel industry. This…

Micro-Moments in Travel and How Consumers Are Booking

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Micro-moments, as defined by Google, “occur when people reflexively turn to a device-increasingly a smartphone- to act on a need to learn something, do something, discover something, watch something or buy something. They are intent-rich moments…

7 Statistics that Show the Value of a Strong Mobile Presence

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Having a mobile strategy to gain bookings is more important now than ever before. The growth in mobile travel booking can only be expected to continue to increase as more consumers are immersed in mobile sites and apps. The statistics below…

Things to Consider When Appealing to Millennial Travelers

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In comparison to other generations and their motivations for travel, Millennials are an anomaly in numerous ways. Social media, the desire for experiences rather than possessions and the difference of where they are in life compared to generations…

Who Really uses Travel Agents

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We know everyone uses the internet to book travel nowadays. Even though travel agents remove the annoying weight of having to plan your own trip and go through thousands of websites to find a nice accommodation, people have become more and…