Posts

Why Personalization for Hotels Matters

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With the amount of data that hotels are receiving, it should come as no surprised how popular personalization for hotels has become over the past few years. Personalization isn't a new phenomenon.  With technology it has become easier than…
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Ways Hotels are Embracing Millennials

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Smartphones usage is at the highest level ever. Millennials and Gen Xers are the culprits of consumption. The average mobile user picks up their cell phone 80 times a day.  Are you one of them?  How are hotels embracing millenials? What…

Why You Should Be Using Instagram to Market Your Hotel

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In the last few years, photo-sharing social media platform, Instagram, has skyrocketed in popularity. To be exact, Instagram’s user count hit 600 million users in December 2016, providing a huge network of consumers to be influenced and…

What Kinds of Trips Are Travelers Planning in 2017?

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In order for travel marketers to effectively reach consumers planning trips, they must know what kind of trips these consumers are planning. TripHobo recently shared data analyzed from their millions of members regarding trends in travel…

The Progressing Roles of Hotels

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Travelers’ expectations of hotels are undoubtedly evolving as trends in the hospitality industry change. Deloitte recently released a report that dives into the opportunity areas for hotels in upcoming years. More specifically, they discuss…

How Travel Companies Should View Evolving American Tourism in Cuba

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Cuba has always been a beautiful enigma to American businesses. A tropical paradise just 90 miles from major American travel hub, Miami, Cuba should be the perfect travel destination for travel brands to profit from. However, over 50 years…

Using Pinterest to Promote Your Property

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We already know that high quality visuals are the key to selling hotel rooms directly and on OTAs. Another way to utilize your hotel visuals is by promoting your property on Pinterest. This social platform is often used by travelers when…

10 Reasons Travelers Book with OTAs Rather Than Direct

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Using an Online Travel Agency (OTA) to book a hotel room rather than booking directly with a hotel occurs for a number of different reasons. Since hoteliers want as many direct bookings as possible as to not lose a percentage to OTAs, these…

Current Travel Trends Across Different Generations (Infographic)

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The data in this infographic was taken from AARP’s 2016 Travel Trends report. IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the…

7 Statistics on the Value of Hotel Loyalty Programs

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Booking direct has been a hot topic in recent months and more and more hotels have been adjusting their loyalty programs to entice travelers. There is an argument for using OTAs to essentially do the work for you to get consumers to book the…