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millennials smartphone

Ways Hotels are Embracing Millennials

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Smartphones usage is at the highest level ever. Millennials and Gen Xers are the culprits of consumption. The average mobile user picks up their cell phone 80 times a day.  Are you one of them?  How are hotels embracing millenials? What…

Current Travel Trends Across Different Generations (Infographic)

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The data in this infographic was taken from AARP’s 2016 Travel Trends report. IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the…

How to Encourage and Leverage User Generated Content

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Employing user-generated content is a fantastic way to engage consumers and promote your brand. A study done by Bazaarvoice revealed that 51% of American consumers trust user generated content over content produced by a company (websites,…

Using YouTube to Increase Your Hotel's Bookings

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Think with Google recently reported that 63% of travelers watch online videos when deciding on an accommodation within a destination they plan to visit. This makes YouTube an excellent platform for hoteliers to showcase their properties. Consider…

The Time is Now to Attract Holiday Travelers

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The winter holidays are upon us. It’s crucial for hoteliers to make the most of the upcoming weeks in order to attract last minute travel bookers. Last year, half of all hotel stays over the holidays were booked after December 14 (Adara.com…

5 Social Media Tips for Hoteliers

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Social media is no longer a buzzword, it has become a staple in most Brand's marketing strategies and for good reason. Social media increases brand awareness, improves brand loyalty, and provides a high conversion rate. Social media also allows…

10 Content Marketing Tips for Your Hotel

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A strategic content marketing plan is essential in order to properly promote your hotel property and retain customers. If you're looking for a marketing boost try these 10 content marketing tips that will increase engagement, bookings and customer…

What Instagram's New 'Shop Now' Button Means For Travel

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Last Tuesday, Instagram announced that users will be able to purchase items directly from the social media app via a Shop Now button. This is great news for the travel industry as social media sites increase brand awareness and allows consumers…

How to Utilize Visual Content on Twitter

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Social media provides numerous opportunities for hotel brands. Hotels that utilize social media increase their brand awareness, improve customer engagement and see a rise in bookings. Some hotels have taken note and are now providing followers…

How Mobile Redefined Consumer Booking Habits

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Booking a hotel has evolved from walking into a brick and mortar travel agency to booking a room moments before you walk in the hotel lobby. Technology has given consumers the option to purchase what they want, when they want it. With the…