In recent weeks we’ve highlighted how scoring and tagging of visuals within a visual content management system (CMS) can benefit hotels. The third part of our series will discuss tracking of visuals and how it can help you audit your content. Tracking In order to properly understand where your content is being delivered (or not … Continue reading What to Look for in a Visual Content Management System (Part 3/5)
Last week, we began discussing what travel suppliers should be looking for in a visual content management system (CMS). Our first criteria was scoring of visuals, which helps travel marketers audit their visuals for optimal distribution across the web. We will now focus on tagging of visuals and how it can benefit your property. Tagging … Continue reading What to Look for in a Visual Content Management System (Part 2/5)
Video marketing is rising in popularity across most industries, especially the travel and hospitality industry. To be specific, 65% of travelers use video when thinking about taking a trip (Think with Google). It comes as no surprise that a great deal of travel video content is consumed on Facebook considering the popularity of the platform … Continue reading Promoting Your Hotel with Facebook Video
Video is rapidly becoming the most popular way of marketing to consumers. It presents a great opportunity for hoteliers, who can utilize it to show off their property’s rooms, pools, gyms, surrounding areas and more. Using video on your hotel website can increase direct bookings and delivering these videos to OTAs and GDSs can increase … Continue reading Further Evidence that Video is Taking Over the Digital Marketing World
After previous articles that examined stunning visuals from hotels in Mexico, the Caribbean, Europe and Asia, we now look at the Scandinavian countries. These five properties throughout Norway, Sweden and Denmark offer fascinating visuals that are sure to entice travelers from all over the world. 1. Gorvalns Slott, Jarfalla, Sweden While the photo pictured below … Continue reading 5 Scandinavian Hotels with Alluring Visuals
The European countries boast countless stunning hotels ranging from historical landmarks to contemporary resorts. We’ve gathered a handful of these European hotels that beautifully display the allure of their establishment with high quality visuals online. Be sure to take a look at their websites for full media galleries and even inspiration for your next trip! … Continue reading 5 European Hotels with Striking Visuals
Reaching consumers on their mobile device is undoubtedly a necessity when marketing your brand. Among the myriad of apps that can be utilized when trying influence travelers, Snapchat is rapidly rising in popularity. From May 2015 to January 2016, Snapchat’s daily video views have grown 350% (2 billion in May 2015 and 7 billion in … Continue reading 5 Ways Hotels Can Use Snapchat in their Marketing Strategy
Consumers look to a variety of sources when determining where they will stay while traveling. Fuel examined these sources in a recent study about traveler booking behavior and provided some insight as to what they rely on most. 1. Reviews on the hotel website. Displaying positive guest reviews on your site can help visitors to … Continue reading What Do Travelers Rely on When Researching Hotels?
In the process of converting lookers into bookers, personalization is fast becoming an important differentiator. According to a recent Mindtree study, 78% of travelers have bought online based on personalized promotions they have not bought before. Consumers want to see content tailored to them. Once you know what your audience wants, how do you know … Continue reading Can Personalizing your Content Increase Bookings?
The hot temperatures and beautiful beaches of the Caribbean make the various islands a popular vacation destination. Also contributing to the allure are countless hotels with stunning views, pools, restaurants and more. What sets some hotels apart from others in terms of booking rates is their ability to capture and show off these attributes to … Continue reading 5 Caribbean Hotels with Dazzling Visuals