Posts

Best Social Channels to Promote Your Hotel Video

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In addition to using rich media to entice travelers on your website and other online travel sites, there is a multitude of social platforms that allow you to promote similar content. Here are a few of the best channels that you should be using…

How to Encourage and Leverage User Generated Content

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Employing user-generated content is a fantastic way to engage consumers and promote your brand. A study done by Bazaarvoice revealed that 51% of American consumers trust user generated content over content produced by a company (websites,…

Using YouTube to Increase Your Hotel's Bookings

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Think with Google recently reported that 63% of travelers watch online videos when deciding on an accommodation within a destination they plan to visit. This makes YouTube an excellent platform for hoteliers to showcase their properties. Consider…

The Time is Now to Attract Holiday Travelers

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The winter holidays are upon us. It’s crucial for hoteliers to make the most of the upcoming weeks in order to attract last minute travel bookers. Last year, half of all hotel stays over the holidays were booked after December 14 (Adara.com…

Why Video is Essential in Marketing Your Hotel

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Online video has become an exceedingly popular way to market products and services, especially for today’s hotels. Between website content, social media updates and distribution to OTAs, hotel video marketing can go a long way and reach…

How to Make Your Hotel Stand Out from Others Featured on OTA Websites

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Online travel agencies have made it remarkably convenient to plan and book your travel. The ease of scoping out multiple properties in one place, the deals offered and the latest technology to ensure a positive user experience have more and…

5 Social Media Tips for Hoteliers

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Social media is no longer a buzzword, it has become a staple in most Brand's marketing strategies and for good reason. Social media increases brand awareness, improves brand loyalty, and provides a high conversion rate. Social media also allows…

Why You Can't Ignore the Power of Video

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Consumers love to watch videos, especially travelers. Why? Video is entertaining, informative and inspires.  If you want consumers to come to your property, create a video. YouTube data shows that travelers are spending more time watching…

Why it’s Time to Invest in Rich Media Content

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A wise person once said "it's an OTA world and we're just living in it".  Since the rise of OTAs, hotels have had trouble standing out in a sea of competition. How can a hotel expand their brand awareness, provide consumers with an indepth…

5 Technology Trends That Revamped the Travel Industry

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It's safe to say that technology has impacted the travel industry. Technology has made it easier for consumers and hoteliers to plan, book and manage travel. This year is already off to a promising start for travel technology, we're witnessing…