Posts

Simplified Visual Management and Distribution with New ICE CMS

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We at IcePortal have just launched the long-awaited new graphical user interface (GUI) of our visual content management system (CMS.) Hotels, resorts and other travel supplier partners are now being trained in the new system to more effectively…

How Do Consumers Feel About Virtual Reality?

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A quickly emerging trend in the travel industry is using VR (virtual reality) to explore destinations, accommodations and other options available to consumers planning a trip. New research from YuMe goes deeper into consumer interest in…

5 Visual Content Tips for Better Engagement

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Nowadays it's hard to keep customers engaged and focused on a particular hotel property. We live in a world of nearly endless choices. Want to increase engagement on your brand's page? Provide visual content! Words are not enough to keep customers…

10 Content Marketing Tips for Your Hotel

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A strategic content marketing plan is essential in order to properly promote your hotel property and retain customers. If you're looking for a marketing boost try these 10 content marketing tips that will increase engagement, bookings and customer…

3 Ways to Increase Consumer Engagement

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Is your hotel not reaching it's booking potential? Don't understand why your property isn't getting the attention it deserves? You could be missing the mark if you're marketing your property incorrectly. By not investing in visual and rich…

Why You Can't Overlook Mobile

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If you had a dollar for every time you heard "Mobile is the next big thing!" how much money would you have? Probably enough to swim in. We've been hearing for years that mobile will take over the travel industry but now we're starting to see…

5 Visual Marketing Tips to Get Consumers from Looking to Booking

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When consumers are looking to book a hotel room, visual content can be the deciding factor between a booking and an empty room. Since consumers are finding hotels through OTAs and local search sites, it’s hard to stand out from your competitors.…

Why it’s Time to Invest in Rich Media Content

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A wise person once said "it's an OTA world and we're just living in it".  Since the rise of OTAs, hotels have had trouble standing out in a sea of competition. How can a hotel expand their brand awareness, provide consumers with an indepth…

12 Stats on Why Rich Media Has the Best ROI

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 We at IcePortal are BIG fans of rich media. Why? Because we understand the importance of visuals, videos and 360 tours when it comes to booking a hotel. When a consumer finds your hotel, either through an OTA, search site or brand website,…

Why is visual content important in your online marketing strategy?

It is a known fact that todays users are less willing to sit down and spend any time reading through a hotels’ room accommodation description. The reality is that rather than describing the clear-water beaches of the Caribbean while you sip…