We at ICE Portal have just launched the long-awaited new graphical user interface (GUI) of our visual content management system (CMS.) Hotels, resorts and other travel supplier partners are now being trained in the new system to more effectively manage and distribute their photos, videos and 360-degree virtual tours. We believe that this transition will … Continue reading Simplified Visual Management and Distribution with New ICE CMS
A quickly emerging trend in the travel industry is using VR (virtual reality) to explore destinations, accommodations and other options available to consumers planning a trip. New research from YuMe goes deeper into consumer interest in VR and 360-degree videos and tells us how they feel about using them before purchasing. These are some interesting … Continue reading How Do Consumers Feel About Virtual Reality?
Nowadays it’s hard to keep customers engaged and focused on a particular hotel property. We live in a world of nearly endless choices. Want to increase engagement on your brand’s page? Provide visual content! Words are not enough to keep customers engaged anymore. In order to increase your engagement and bookings, strong visual content needs to … Continue reading 5 Visual Content Tips for Better Engagement
A strategic content marketing plan is essential in order to properly promote your hotel property and retain customers. If you’re looking for a marketing boost try these 10 content marketing tips that will increase engagement, bookings and customer loyalty. 1) Images Use images to drive deeper engagement. Why are visuals vital? Because photos are engagement … Continue reading 10 Content Marketing Tips for Your Hotel
Is your hotel not reaching it’s booking potential? Don’t understand why your property isn’t getting the attention it deserves? You could be missing the mark if you’re marketing your property incorrectly. By not investing in visual and rich media content, you’re putting money in the hands of your competitor. Without up to date, curated, visual content, your … Continue reading 3 Ways to Increase Consumer Engagement
If you had a dollar for every time you heard “Mobile is the next big thing!” how much money would you have? Probably enough to swim in. We’ve been hearing for years that mobile will take over the travel industry but now we’re starting to see the rise of mobile and the slow fall of … Continue reading Why You Can’t Overlook Mobile
When consumers are looking to book a hotel room, visual content can be the deciding factor between a booking and an empty room. Since consumers are finding hotels through OTAs and local search sites, it’s hard to stand out from your competitors. Using visual content increases consumer engagement, expands your audience, and best of all increase bookings. … Continue reading 5 Visual Marketing Tips to Get Consumers from Looking to Booking
A wise person once said “it’s an OTA world and we’re just living in it”. Since the rise of OTAs, hotels have had trouble standing out in a sea of competition. How can a hotel expand their brand awareness, provide consumers with an indepth look at their property as well as keep engagement high? By investing … Continue reading Why it’s Time to Invest in Rich Media Content
We at ICE Portal are BIG fans of rich media. Why? Because we understand the importance of visuals, videos and 360 tours when it comes to booking a hotel. When a consumer finds your hotel, either through an OTA, search site or brand website, they want to know more information…and fast! Rich media is a … Continue reading 12 Stats on Why Rich Media Has the Best ROI
It is a known fact that todays users are less willing to sit down and spend any time reading through a hotels’ room accommodation description. The reality is that rather than describing the clear-water beaches of the Caribbean while you sip on Piña Coladas your users WANT and NEED to see those images. Visuals have … Continue reading Why is visual content important in your online marketing strategy?