Posts

Why Managing your Hotel’s Digital Assets Saves Time and Money

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According to Accenture Interactive, 50% of companies have more digital content that they can effectively manage. Hotel groups are not immune, and if they don’t get control of their assets, it’s going to cost a lot of time and money.…

6 Reasons to Use 360-degree Virtual Tours (Infographic)

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Sources: InvisionStudio, YuMe, Aardvark360, Panomatics IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages.…

5 Scandinavian Hotels with Alluring Visuals

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After previous articles that examined stunning visuals from hotels in Mexico, the Caribbean, Europe and Asia, we now look at the Scandinavian countries. These five properties throughout Norway, Sweden and Denmark offer fascinating visuals…

How Do Consumers Feel About Virtual Reality?

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A quickly emerging trend in the travel industry is using VR (virtual reality) to explore destinations, accommodations and other options available to consumers planning a trip. New research from YuMe goes deeper into consumer interest in…
Scoring hotel images

Travelers’ Top Criteria for Choosing a Hotel

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The travelers’ path to booking a hotel is influenced by a plethora of criteria along the way. Sullivan and 20|20 Research recently put out a report, “Where They Go. Why They Stay.” that explores traveler decision-making. These are…

Why Digital Asset Management is Important for Your Hotel

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After upgrading your hotel’s visuals for the upcoming year, hoteliers should consider using a Digital Asset Management (DAM) system to organize their digital assets. A recent report from IDC, “Proving the Value of Digital Asset Management…

8 Stats on Travel Industry Use of Visual Assets

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Visual assets are one of the top influences on online conversion, especially when talking about the travel industry. When it comes to selling travel online, consumers want to see what they are getting. The travel industry is well aware…

5 Asian Hotels with Compelling Visuals

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The different regions of Asia have a plethora of unique and luxurious hotels. From the Maldives to Japan and a few countries in between, we’ve selected five hotels that have effectively represented their properties online with compelling…

5 European Hotels with Striking Visuals

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The European countries boast countless stunning hotels ranging from historical landmarks to contemporary resorts. We’ve gathered a handful of these European hotels that beautifully display the allure of their establishment with high quality…

Influences on Independent Hotel Bookings

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Because of the competition for bookings in the hospitality industry, hoteliers must be aware of what factors influence travelers’ decisions. This is especially true in the case of independent hotels, who typically are not as visible online…