Posts

Don't we all want great hotel customer service?

Today I was trying to think about the last time I had good customer service… It took me a while to recall something worth remembering. Now that I think about it, I even remember finding myself surprised whenever I did get outstanding…
millennials smartphone

Ways Hotels are Embracing Millennials

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Smartphones usage is at the highest level ever. Millennials and Gen Xers are the culprits of consumption. The average mobile user picks up their cell phone 80 times a day.  Are you one of them?  How are hotels embracing millenials? What…
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What to Look for in a Visual Content Management System (Part 4/5)

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So far, our series has covered scoring, tagging and tracking within a visual CMS. The fourth part of our series will focus on the importance of delivering  the correct specs for hotel visuals to all the channels. Delivering Correct Specs…
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What to Look for in a Visual Content Management System (Part 3/5)

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In recent weeks we’ve highlighted how scoring and tagging of visuals within a visual content management system (CMS) can benefit hotels. The third part of our series will discuss tracking hotel visuals and how it can help you audit your…
tagging of hotel visuals

What to Look for in a Visual Content Management System (Part 2/5)

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Last week, we began discussing what travel suppliers should be looking for in a visual content management system (CMS). Our first criteria was scoring of visuals.  Scoring helps travel marketers audit their visuals for optimal distribution…

What to Look for in a Visual Content Management System (Part 1/5)

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Have you heard of scoring hotel images ? Are you a large hotel group looking to simplify your image distribution or a small, independent hotel looking to extend the reach of their marketing? Certainly, a dynamic visual content management…

Promoting Your Hotel with Facebook Video

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Video marketing is rising in popularity across most industries, especially the travel and hospitality industry. To be specific, 65% of travelers use video when thinking about taking a trip (Think with Google). Travel video content is consumed…

A 7-Step Quality Audit for Your Hotel Visuals

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Today’s hotel booking landscape is as competitive and cut-throat as ever, making it an absolute necessity for hotel marketers to cover all of their bases on the web. One of the most important, if not THE most important factor in consumers…
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Case Study: What Upgraded Visuals Can Do for Hospitality Companies

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Case Study on Upgrading Hospitality Visuals Since 2014, G6 Hospitality with our assistance, has been upgrading  visuals for their 1,400+ properties nationwide. They started with approximately 4,500 images averaging 800x600 pixels in size…

Tips to Optimize Your Hotel’s Google My Business Page

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Having an up-to-date, informative and visually appealing Google My Business page is important when driving consumers to your brand.com site. It can be the deciding factor between whether they click to your site, search for another hotel…