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Expedia’s 2018 Growth Still Targets International Travelers

Expedia’s 2018 Growth Still Targets International Travelers

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Expedia’s 2018 Growth Still Targets International Travelers Expedia ended 2018 showing business growth in the double digits. Their business grew in areas including bookings and revenue as well as adjusted net income and adjusted EDITDA over…
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3 Spring Cleaning Tips for Your Hotel Marketing

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HOTEL MARKETING 101 Now that spring is will be here soon, what better time to “spring clean” your hotel marketing efforts? To kick off your hotel marketing spring cleaning, ensuring these three items are taken care of is a a great place…

Are Your Hotel Visuals Being Distributed Properly Across All GDS’?

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Hotel Photo Distribution on all GDSs (a How to) First of all, in order to increase hotel bookings on all global distribution systems, it is imperative for hoteliers that their hotels’ visuals are being displayed properly. When uploading…
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What to Look for in a Visual Content Management System (Part 4/5)

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So far, our series has covered scoring, tagging and tracking within a visual CMS. The fourth part of our series will focus on the importance of delivering  the correct specs for hotel visuals to all the channels. Delivering Correct Specs…
tracking hotel visuals

What to Look for in a Visual Content Management System (Part 3/5)

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In recent weeks we’ve highlighted how scoring and tagging of visuals within a visual content management system (CMS) can benefit hotels. The third part of our series will discuss tracking hotel visuals and how it can help you audit your…
tagging of hotel visuals

What to Look for in a Visual Content Management System (Part 2/5)

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Last week, we began discussing what travel suppliers should be looking for in a visual content management system (CMS). Our first criteria was scoring of visuals.  Scoring helps travel marketers audit their visuals for optimal distribution…

What to Look for in a Visual Content Management System (Part 1/5)

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Have you heard of scoring hotel images ? Are you a large hotel group looking to simplify your image distribution or a small, independent hotel looking to extend the reach of their marketing? Certainly, a dynamic visual content management…

A 7-Step Quality Audit for Your Hotel Visuals

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Today’s hotel booking landscape is as competitive and cut-throat as ever, making it an absolute necessity for hotel marketers to cover all of their bases on the web. One of the most important, if not THE most important factor in consumers…
G6 image count increase graph

Case Study: What Upgraded Visuals Can Do for Hospitality Companies

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Case Study on Upgrading Hospitality Visuals Since 2014, G6 Hospitality with our assistance, has been upgrading  visuals for their 1,400+ properties nationwide. They started with approximately 4,500 images averaging 800x600 pixels in size…

Why Managing your Hotel’s Digital Assets Saves Time and Money

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According to Accenture Interactive, 50% of companies have more digital content that they can effectively manage. Hotel groups are not immune, and if they don’t get control of their assets, it’s going to cost a lot of time and money.…