Cameras have developed extraordinarily ever since the 1700’s. From camera obscura, to Polaroid’s, negatives, moving onto digital cameras, and now cameras in our smartphones!

With this evolution, we are trained to see bigger and better pictures, right? With cameras worth $6,000 we better expect a radical difference. Having bigger visuals that fill up our computer screen are always pleasant to look at.

Many hoteliers have evolved with the latest trends, and take advantage of what visuals have to offer in their website. Others, though, are sadly left behind.

For example, this is the website of Denihan Hospitality Group’s in 2006:

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And here it is now:

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Let’s take a look at another example shall we? Here’s Secrets Resorts webpage in 2006:

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Here is what it looks like now:

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Isn’t it amazing how the visual emphasize in websites has changed? Doesn’t something as simple as this completely change your perspective of the hotel brand and its value?

The evolution of our visual world is getting faster and better by the minute. Before we needed to buy enough disposable cameras previous to a trip (if you wanted to save $$$), and now we will soon enough be able to record our entire life through Google glass.

Virtual tours and videos have become a predominant factor in every kind of marketing. Allowing the company to transparently show their features to their viewer’s gives a better sense of connection between the two, thus making a better post-impression, and hopefully a booking.

The power of visuals goes beyond showing pretty images. They’re about communicating a message to the consumer in a simple and attractive way. A video or virtual tour have the power of collecting the most important information that you want to showcase, and present it in a digestible manner.

We are visuals beings. We are hungry for attractive and convincing graphics. Don’t fall back on the world’s latest trends, but instead take its hand and evolve with it. If you know you need better visuals, but don’t have the money, check out our blog on how to generate endless amounts of free visual content for your hotel business!


IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us a call at (+1)954-893-6778. We would love to hear from you!

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