The use of digital video to market your property is more crucial now than ever. Although this is not a new concept, hotel marketing with video is finally beginning to take off and really make an impact on consumers browsing travel online. The popularity of online video is demonstrated in the following information and should provide hoteliers with some incentive to invest in video for their property.
•The average time spent watching digital video has gone up from 21 minutes per day in 2011 to one hour and 16 minutes in 2015. (MDG Advertising)
•Social channel user numbers are at an all-time high – YouTube: over one billion users, Facebook: eight billion streams per day, Snapchat: six billion streams per day. (MDG Advertising)
•Video users see 41% more traffic from search. (Vidyard)
•Video users see 27% higher click-through rates and 35% higher web-conversion rates. (Vidyard)
•Seventy-nine percent of all global consumer internet traffic will come from video by 2018. (Cisco)
•When it comes to trips and holidays, almost 50% of travelers use online video in some shape or form before they decide to go on holiday. (Think with Google)
These numbers prove the rising popularity of online video, and from what it looks like, online video consumption will only continue to grow. Using this media to market your property to travelers and distributing it to online channels will help to raise awareness of your establishment and increase bookings.