Tips to Optimize Your Hotel’s Google My Business Page

By Jeff Buskey

Having an up-to-date, informative and visually appealing Google My Business page is important when driving consumers to your brand.com site. It can be the deciding factor between whether they click to your site, search for another hotel or visit an OTA. This page is free and is often the first impression your property has on consumers on the web, giving hoteliers no reason not to optimize it. Here are a few tips to follow to make sure your Google My Business page is the best it can be:

Double-check basic information.

In some cases, businesses are claiming a Google My Business page that already exists. Oftentimes, information automatically generated and plugged into the page (like phone number and address) is incorrect. Making these necessary changes ensures this information is updated across Google Search and Maps as well.

Report duplicate accounts.

If there is another business page already listed with the same address if your property, your property will not show up on Google Maps.

Respond to reviews.

Whether they be good or bad, it is best to respond to guest reviews in a timely manner. Doing so will show prospective guests that you care about your customers. If you are unsure of how to respond to a negative review, check out our article, “How to Respond to Negative Reviews.”

Include photos.

Visuals are one of the most important factors when deciding on an accommodation. Be sure to include high quality images on your Google My Business page to appeal to travelers.

Monitor data.

Google My Business offers “Insights” for users to monitor clicks, listing views and other important data. Keeping an eye on this can help you to determine what made people book, or what made them abandon their booking. Knowing this information can help you to adjust your content effectively.


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