Traveler Technology Use Throughout All Stages of Travel

By Brianna Wenner

Today’s travelers are increasingly using and relying on technology throughout all stages of travel. From the planning phase all the way to when they are in the destination, these statistics represent traveler attitude, behavior and expectations:

• 60% use videos and photos posted by their friends as part of their travel research (Travelport)

• 79% use review sites for researching their trips (Travelport)

• 65% use OTAs to book trips for leisure (Travelport)

• 65% avoid hotels that charge for Wi-Fi (Travelport)

• 44% research and book travel on their smartphone (Travelport)

• 60% believe a good digital experience is important when choosing an airline (Travelport)

• 38% want concierge services on their smartphone (Travelport)

• 58% worry about technology/battery failing when traveling (Travelport)

• 15 different app categories are used on average when traveling (Travelport)

• 72% of passengers are willing to share personal and geolocation data with travel providers as long as they clearly understand the value they receive in return (SITA)

This research stresses the importance of having a robust technological offering from your hotel’s website/app to the actual property itself.


ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us a call at (+1)954-893-6778. We would love to hear from you!

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