Think with Google recently reported that 63% of travelers watch online videos when deciding on an accommodation within a destination they plan to visit. This makes YouTube an excellent platform for hoteliers to showcase their properties. Consider the following tips when using YouTube in your hotel video marketing:

Use an alluring title and description for your videos. The title will attract viewers to your video and a detailed description will entice them to book your hotel. Using keywords in your description and utilizing tags will help people to find you and learn what is important about the property they are viewing.

Once uploaded, post your YouTube videos to social media. Additionally, you may want to include your videos in your next e-newsletter. Doing these things will increase the chances of consumers seeing your videos and sharing them for others to see, which then results in better hotel online visibility.

Finally, utilize the analytics reports that can be downloaded from YouTube. These reports include performance and engagement statistics along with demographical information about your viewers. The ability to see statistics about your videos’ performance and learn more about your viewers will enable you to determine what is working and will help you when creating future hotel videos.

Because of the role that rich media plays in the booking process, it is important for hoteliers to capitalize off of YouTube as a marketing resource. It presents the opportunity to pick up followers and have your content shared on the internet. This can lead to an increase in hotel bookings in addition to the benefit of learning more about your audience.

IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us a call at (+1)954-893-6778. We would love to hear from you!
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