In order for travel marketers to effectively reach consumers planning trips, they must know what kind of trips these consumers are planning. TripHobo recently shared data analyzed from their millions of members regarding trends in travel planning for 2017. These are their findings on what types of trips travelers plan on taking:
DIY Trips: Thirty-eight percent of travelers plan to take more DIY trips compared to previous years. This gives individual attractions an opportunity to generate more business as more travelers plan to tour a destination on their own rather than through a tour company.
Homestay: Fourteen percent of travelers are more likely to book homestays compared to previous years. Therefore, hotels will need to consider what companies like Airbnb and HomeAway are doing in order to stay competitive and win back the business they are losing.
Offbeat Experiences: Thirty-six percent more travelers are adding local experiences into their offbeat trip plans. Hotels should use this to their advantage when marketing their property to travelers and use the local area as a selling point to earn bookings.
Off-Season: Twelve percent more travelers will plan off-season trips this year. This gives hotels, tour operators and other travel companies an opportunity to generate more revenue during off-peak times of year.
Short Trips: Weekend trips have risen by 48% in popularity. Knowing this allows travel companies to create offers tailored to those taking short trips.
Solo Trips: Compared to last year, 33% more solo trips will be taken. Therefore, travel companies should create deals or offers catered towards those traveling alone.
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